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Trading Down, Not Out: Recession Impacts on Travel
 
By now it is apparent the U.S. economy is heading towards a recession, though some argue that it has already happened. This has impacted businesses across varying industries. From a consumer’s perspective, there are more concerns with how money is spent and for some, the recession means cutting down on expenses to save more money.

For the travel industry, the weakening dollar and a regressive economy means more value conscious consumers. “Two recent nationwide surveys agree: Americans are taking a hard look at vacation costs. More than two-thirds of respondents to the most recent survey by Ypartnership, co-authored with the Travel Industry Association, said they had downsized their trips in some way during the past six months because of personal financial concerns. And a survey just completed by AIG Travel Guard found that 47% of travelers polled plan to downscale their vacations to save money” (Boston Edge). But this doesn’t mean eliminating vacations all together. “AIG Travel Guard’s new Travel Beat survey says more than two thirds of the 300 polled said they wouldn’t reduce the number of leisure trips they take in 2008” (Boston Edge).

What this means is that providers of vacation packages and discount traveling are benefiting. “"Our tour business is going through the roof," said Brad Anderson, co-president of America’s Vacations Center in California, which specializes in escorted tours and cruises. Bookings of Contiki tours, for travelers ages 18-35, is "exploding," he added” (Boston Edge). For discount travel companies like World Ventures the recession could prove to be a major business driver.

 


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Big sky Montana, aptly named for its wide-open spaces and predominantly arid and sunny climate, is a premier destination for outdoorsmen and naturalists. Here you’ll find two of the largest natural preserves in the United States, Yellowstone and Glacier National Parks. These parks literally offer millions of acres of wild flora and fauna virtually undisturbed by human intervention other than the visitors that come to witness their grandeur. Here you’ll find wild elk, moose, deer, mountain goats, antelope, bighorn sheep, bison, black bears, grizzly bears, wolves, majestic mountain lions, and soaring eagles. Viewing these animals in their natural habitats of rolling hills, vast open ranges, and snow-capped peaks truly is an unparalleled experience for observers and photographers alike. But observing isn’t the only activity visitors will find in Montana—far from it. Montana is also a recreationalist’s paradise. From novice to professional, sports range from rafting, hiking, horseback riding, rock climbing, mountain biking, golfing, skiing, snowmobiling, big game hunting, and of course, fly-fishing. Explorers can hike the thousands of trails that zigzag through the breathtaking mountain ranges and set up camp with views from their front doors that provide unrivaled vistas of natural beauty in its pristine, unsettled state. Other points of interest include Columbia Falls, the Lewis and Clark Trail, ghost towns, and the Montana Dinosaur Trail with its many museums and exhibits. For city folk, the towns of Boseman, Billings, Great Falls, Missoula, and others offer a wide variety of lodgings, dining, and shopping unique to Montana. So, on your next vacation, go big in Big Sky Montana.

Yellowstone, Glacier, Columbia Falls, Lewis and Clark, Dinosaur Trail, Boseman, Billings, Great Falls, Missoula, ghost towns

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